FlipSend Journal

Notes on compliant messaging in Australia.

The ACMA SMS Sender ID Register: what it means for your business

From 1 July 2026, branded SMS sender IDs must be registered with the ACMA or they'll show as 'Unverified'. Here's what changed, who it affects, and how to stay compliant.

Compliance · 10 June 2026

The Spam Act 2003 checklist every Australian sender should run

What the Spam Act actually requires of bulk senders, in plain English, consent, identification, and the unsubscribe rules that trip people up.

Data sovereignty

Data sovereignty · 2 June 2026

Data sovereignty isn't a buzzword when you're in healthcare

Why where your contact data is processed matters as much as how it's protected, and what 'Australian-hosted' really means.