Flipside Digital

Automation Platform

Build customer journeys that run themselves.

A visual builder for multi-step email & SMS journeys โ€” behavioural triggers, branching, lead scoring and consent gates. Set it up once and let it run, compliantly.

โ† AutomationsWelcome seriesACTIVEBuilderAnalyticsSaveActivateYESNOTRIGGERContact joins listSEND EMAILWelcomeWAIT3 daysCONDITIONOpened email?SEND EMAILGetting startedSEND SMSQuick nudge

One canvas

Every step you need, drag-and-drop.

Triggers

Start on a list join, tag, opened email, clicked link, lead score, date, or an API / Zapier call.

Email & SMS steps

Send from your existing templates, personalised with merge fields.

Wait & timing

Pause hours, days or weeks between steps โ€” with quiet-hours built in.

Conditions

Branch on behaviour: opened, clicked, tag, field value or suppression.

Lead scoring

Score contacts on engagement, then act when they turn hot.

Consent gate

Hold a contact until consent is confirmed โ€” no message sends without it.

Goals

Mark a conversion and end the journey when the contact does what matters.

Visual builder

Drag nodes, connect steps, watch it run โ€” no code, live analytics.

Start from a recipe

Proven journeys, ready to make your own.

Welcome series

New contact joins a list โ†’ welcome email โ†’ wait โ†’ follow-up.

Lead nurture + scoring

Educate over a few emails, then notify sales when the lead gets hot.

Cold email sequence

Multi-touch B2B outreach, isolated on your cold-outreach domain.

Re-engagement / win-back

Reach contacts who've gone quiet with a final email + SMS offer.

Appointment reminders

Date-based SMS reminders that respect quiet hours.

Abandoned cart (Shopify)

New order or cart event via Zapier โ†’ post-purchase or recovery flow.

Measure everything

See exactly how each journey performs.

Enrolled, active, completed and exited at a glance โ€” plus per-step activity so you can see where contacts move, branch and convert.

  • Live enrolment and completion counts
  • Per-step activity and branch results
  • Human-verified opens and clicks feed the flow
1,842
Enrolled
394
Active
884
Completed
220
Exited
Step activity
StepResultCount
Send Emailsent1,842
Waitwaited1,811
Conditionbranched: yes1,120
Send SMSsent691
Goalcompleted884

Automated, but never at the cost of compliance.

Consent gates hold contacts until consent is confirmed, quiet hours stop overnight sends, suppression and opt-outs are honoured on every step, and B2B outreach stays isolated from your regulated sending reputation โ€” all onshore in AWS Sydney.

Put your first journey live.

Start a free trial and build a welcome series in minutes, or talk to us about the right flows for your organisation.