Flipside Digital

Automation Platform

Build customer journeys that run themselves.

A visual builder for multi-step email & SMS journeys โ€” behavioural triggers, branching, lead scoring and consent gates. Set it up once and let it run, compliantly.

โ† AutomationsWelcome seriesACTIVEBuilderAnalyticsSaveActivateYESNOTRIGGERContact joins listSEND EMAILWelcomeWAIT3 daysCONDITIONOpened email?SEND EMAILGetting startedSEND SMSQuick nudge

One canvas

Every step you need, drag-and-drop.

Triggers

Start on a list join, tag, opened email, clicked link, lead score, date, or an API / Zapier call.

Email & SMS steps

Send from your existing templates, personalised with merge fields.

Wait & timing

Pause hours, days or weeks between steps โ€” with quiet-hours built in.

Conditions

Branch on behaviour: opened, clicked, tag, field value or suppression.

Lead scoring

Score contacts on engagement, then act when they turn hot.

Consent gate

Hold a contact until consent is confirmed โ€” no message sends without it.

Goals

Mark a conversion and end the journey when the contact does what matters.

Visual builder

Drag nodes, connect steps, watch it run โ€” no code, live analytics.

Start from a recipe

Proven journeys, ready to make your own.

Welcome series

New contact joins a list โ†’ welcome email โ†’ wait โ†’ follow-up.

Lead nurture + scoring

Educate over a few emails, then notify sales when the lead gets hot.

Cold email sequence

Multi-touch B2B outreach, isolated on your cold-outreach domain.

Re-engagement / win-back

Reach contacts who've gone quiet with a final email + SMS offer.

Appointment reminders

Date-based SMS reminders that respect quiet hours.

Abandoned cart (Shopify)

New order or cart event via Zapier โ†’ post-purchase or recovery flow.

Measure everything

See exactly how each journey performs.

Enrolled, active, completed and exited at a glance โ€” plus per-step activity so you can see where contacts move, branch and convert.

  • Live enrolment and completion counts
  • Per-step activity and branch results
  • Human-verified opens and clicks feed the flow
1,842
Enrolled
394
Active
884
Completed
220
Exited
Step activity
StepResultCount
Send Emailsent1,842
Waitwaited1,811
Conditionbranched: yes1,120
Send SMSsent691
Goalcompleted884

Automated, but never at the cost of compliance.

Consent gates hold contacts until consent is confirmed, quiet hours stop overnight sends, suppression and opt-outs are honoured on every step, and B2B outreach stays isolated from your regulated sending reputation โ€” all onshore in AWS Sydney.

Put your first journey live.

Start a free trial and build a welcome series in minutes, or talk to us about the right flows for your organisation.

From the blog

Related reading

Guides and updates on deliverability, compliance and keeping Australian data onshore.