Deliverability
Reaching the inbox isn't luck.
It's a system.
Getting to the inbox takes more than hitting send. FlipSend warms your domains, tests where your mail lands, and cleans your lists before they touch your reputation — all built in, all hosted in Australia.
Inbox placement
Latest test · 28 seed mailboxes
INBOX
39.3%
11 of 28
SPAM
17.9%
5 of 28
UPDATES
35.7%
10 of 28
UNKNOWN
7.1%
2 of 28
| Provider | Inbox | Spam | Updates |
|---|---|---|---|
| Gmail | 4 | 0 | 10 |
| Outlook | 7 | 5 | 0 |
SPF
Pass
DKIM
Pass
DMARC
Pass
Three parts, one system
Warm the domain. Test the send. Clean the list.
How it works
Warm the domain. Test the send. Clean the list.
1
Warm the domain
Every sending domain is warmed for 30 days so mailbox providers learn to trust it before you send.
2
Test the send
Check where a campaign actually lands — inbox, promotions or spam — before it reaches your list.
3
Clean the list
Validate purchased and cold lists so invalid and risky addresses never touch your reputation.
From the blog
Related reading
Guides and updates on deliverability, compliance and keeping Australian data onshore.
Deliverability
Inbox Testing: Find Out Where Your Email Actually Lands Before You Send
16 Aug 2026 · 1 min read
Deliverability
Dark Mode Email Design: How to Make Your Emails Look Good in Every Inbox
14 Aug 2026 · 6 min read
Deliverability
Inbox Placement Testing: How to Know Where Your Emails Actually Land
11 Aug 2026 · 5 min readAustralian owned, Australian hosted. Deliverability tools are built into FlipSend.
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